With major Google updates in the last year or so, it seems like many industries are watching helplessly as their traffic tanks. When clients reach out to us, we get similar questions across the board: How can we recover the traffic we’ve lost to AI queries? How can we rank in Google’s AI search overview? …
AEO vs GEO vs SEO and Original Tips to Rank for AI Search Leer más »
The modern writer’s holy grail is a good word-processing program or software. Nowadays, you have plenty of options, but we’d argue that Google Docs is one of the best. Using Google Docs for writing might not be as intuitive or familiar as using something like Word, which has been around for decades. However, the learning …
A Writer’s Guide to Google Docs: Tips & Features to Set Your Work Apart Leer más »
Every artist has their muse, but for many famous writers throughout history, that muse might not be what you’d expect. From janitorial jobs to time spent serving in wars, there’s no shortage of histories that the writers we know and love have experienced. But aside from inspiring us, these stories emphasize an important point: anyone …
Choose five people at random, sit them all down in a room, and ask them what makes a great writer “great.” Odds are, you’ll get five completely different answers. Some might argue that wordwork and craft take precedence. Others may pride writers who tell innovative, out-of-this-world stories. But a few more might say the true …
Skills for Being a Great Writer (That Have Nothing to Do with Writing) Leer más »
As writers, we have much to learn from the tall, dependable evergreen tree. It’s sturdy, strong, and both shapes and grows from its surroundings. It stands as a reminder of a time that’s passed, but also as a hopeful look toward the future. While our world may change, the universe itself can be incredibly slow-moving. …
How to Write Evergreen Content: 10 Tips for Success Leer más »
Whether we, as writers, like it or not, AI is here to stay. In reality, AI is nothing new. Plenty of technology – including search engines – has relied on AI algorithms to function. But the rise of new, complex AI tools like ChatGPT has sparked a heated debate over the ethics of using tech …
How to Responsibly Use AI in Writing: Do’s & Don’ts Leer más »
If you write, you will be rejected. Certainly. You will be criticized, and your writing will be subject to opinions and perspectives you feel have no business tainting your prose. But rejection will flow like a surging river nonetheless, sweeping up unwitting inhabitants along the way. What you need, then, is not to learn how …
There’s a profound quote from Ernest Hemingway I came across recently. It goes like this: “There is nothing to writing. All you do is sit down at a typewriter and bleed.» It made me chuckle the first time I read it. I can’t think of a better way to describe the creative process other than …
How I Get Over Writer’s Block: Tips from a Professional Writer Leer más »
Why do you get out of bed every morning to work? To make money, you’d likely respond. I love what I do, and I think it’s important, you might add. I get out of bed because no one else can do what I do. Even if it’s not the main motivating factor that drives you, …
You’ve put in the work, and you’ve paid your dues, but your online content still isn’t ranking. There’s only one thing left to ask: why? There is a (frustratingly) large number of factors to keep straight when trying to rank on Google’s search results. If you’ve found yourself a bit lost in the sauce, you’re …